Avoiding Common Solar Sales Tactics: What You Need to Know!
As the demand for solar energy grows, so does the number of companies entering the market. While many are reputable, others use misleading tactics to maximize their profits at the expense of unsuspecting customers. At Go Solar Power, we believe in transparency and integrity. To help you make informed decisions, here’s a look at some common deceptive practices in the industry—and how we do things differently.
Concealing the True Cost per Watt
Some solar companies are notorious for hiding the true price per watt (ppW) of their systems. Instead of being upfront about costs, they might focus on the overall system price or make vague claims like, “This system will cover all your electricity needs.” They may even suggest costly changes, such as switching your pool heater to gas, which isn’t necessary and only inflates your costs. At Go Solar Power, we clearly disclose the price per watt so you know exactly what you’re paying for and how it translates to savings over time.
False Promises of 100% Energy Offset
Be wary of promises that a solar system will offset 100% of your energy usage, especially if the system is undersized or oversized. Some companies, driven by commission-based sales, may push a system size that doesn’t match your actual needs—either to make a quick sale or to increase their commission. At Go Solar Power, we design systems that are perfectly sized for your home and energy needs, ensuring you get the right balance of production and savings.
Deceptive Price Strategies
Confusing pricing is another common tactic. Some companies display battery prices after applying for tax credits but need to show the total solar costs, making it hard to understand your true investment. Others may factor in extra tax credits to make their pricing seem more attractive than it is. At Go Solar Power, we provide clear and transparent pricing, including what qualifies for tax credits and what doesn’t, so you always know where your money is going.
Bogus Discounts & High-Pressure Sales Tactics
“Free” offers and discounts often come with hidden costs or unnecessary add-ons. In addition, many salespeople in the solar industry work on commission, which can lead to aggressive and high-pressure sales tactics. At Go Solar Power, we take a different approach. Our team is focused on providing you with the best solution for your home, without pressure or gimmicks. We offer honest pricing and straightforward communication, so you can make the decision that’s right for you.
Posing as Utility Reps & Dubious Local Businesses
Some companies go as far as pretending to be representatives from your local utility or posing as local businesses that don’t offer the same level of service or warranties. These companies often vanish after the sale, leaving you without support if problems arise. At Go Solar Power, we stand behind our work with strong warranties and dedicated customer support. When you choose us, you’re partnering with a company that will be here for you long after the installation is complete.
Conclusion
Choosing solar energy for your home is a significant investment, and it’s important to partner with a company that prioritizes your needs. By being aware of these common tactics, you can protect yourself from making costly mistakes. At Go Solar Power, our commitment to transparency, honesty, and quality means you get a solar solution that works for you—no tricks, no hidden fees, just reliable energy savings.
If you’re ready to explore your solar options or have any questions, don’t hesitate to contact us. We’re here to guide you every step of the way.
